STOP PRESS: 11 people died during a conference presentation

By Bruce King | 29 December 2022

No they weren't shot - they were bored to death by bullet points!

If you ever have to speak at a conference delivering a keynote, or deliver a sales presentation, and you are using PowerPoint or a similar presentation...

DO NOT USE BULLET POINTS ON YOUR SLIDES!

If you do that you may as well just hand out a copy of your slides to the attendees and leave. That will be far less boring than talking them through everything you have typed on to the screen and they can read the points in their own time. 

What you should do and what I do, is have one single image on the screen at a time that relates to the topic you are presenting, just as my bullet hole above. That gives impact, arouses curiosity, and gets the audience focused on you and what you are presenting.

"So how will I remember everything?", I hear you ask.

There's several things you can do.

1. Remember everything you need to say. It's not that difficult if you love your topic and are enthusiastic about it.

2. Use the 'Presenter View' when showing your slides. You'll have your notes on your laptop screen, but only you will be able to see them.

3. Have notes of the key points on postcards that you can refer to from time to time.

Do that and you'll captivate your audience instead of boring them to death!

IMPORTANT NOTE:  If you need your audience to remember the key points you raised, give them some handouts after the presentation.

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