Bruce and Chris met up in beautiful Oxfordshire (OK, it was a motorway services) to have a chat about the role of sales and marketing in business, and why there aren't any online platforms that are dedicated to helping people learn sales and marketing skills.
Soon after their lunchtime pizza at Oxford Services, Bruce and Chris agreed that the world of small business was crying out for sales and marketing skills. After all, they'd been in the same situation in their earlier years. The story had begun.
After playing around with many suitable (and unsuitable) ideas for the name of their new venture, the guys settled on the name of Rainmakers Club. They wanted to help business owners 'make it rain customers, sales, and profit'.
Now for the hard part. The two founders agreed that rather than using a third-party platform such as Teachable, they would make use of Chris' development skills, and build it themselves from scratch The idea was to create something that delivered a video training platform, similar in style to Netflix.
After more than a year in development, the platform was almost ready for launch. The code had been written, many of the video tutorials had been recorded, and the design was looking rather like Netflix -- with a few more bells and whistles, of course.
At last... Chris and Bruce opened the doors to their inner circles and allowed the first trickle of members to join. Because The Rainmakers Club was a unique idea, they decided to allow the first handful of members to join free of charge, so that they could gain valuable feedback.
Just six weeks after the beta launch the previous month, The Rainmakers had attracted more than 150 members to the club -- a resounding success. Proving that the idea had legs, they continued to open up the membership to a wider group, and started advertising to the business community at large.
On the night of the 4th February 2022 something went wrong on the server, and the primary database corrupted catastrophically. Despite attempting to restore a backup, it was no use - The Rainmakers Club platform was dead. 18 months work on the development was lost forever. It was a travesty, but the team decided to hold their heads high and start from scratch once more.
Despite the original Rainmakers Club taking almost 18 months to develop, Chris buckled down to work on a new (and much improved) version of the club. Today, The Rainmakers is almost ready to reopen its doors to existing and new members, with the relaunch due in April '22. The story continues...
Download the classic bestselling book from renowned sales coach Bruce King, and double your sales in just 8 weeks.
Download this eBook free now
