Marketing > Social Media

Writing for social media - what you need to know

Approach social media content carefully, because you'll need to adopt a different tone, strategy and conversation than traditional marketing channels.

By Chris Haycock

Marketing > Social Media

Introduction to social media - everything you need to know

This tutorial gives small business owners the basics of social media, and how it can be used to great effect in the marketing mix.

By Chris Haycock

Marketing > Social Media

Don't just tell. Show and tell

Possession is nine tenths of a sale, so expert salespeople will tell you. When you take time to 'show and tell', rather than just 'tell', you WILL sell more.

By Chris Haycock

Marketing > Social Media

What is the Facebook pixel?

If you thinking of running any type of campaign on Facebook, you should install the pixel to future-proof your marketing. Here's why.

By Chris Haycock

Marketing > Social Media

Video marketing, and its importance in marketing

Why video marketing is so important and some helpful tips to make video marketing work for you.

By Frank Furness

Marketing > Social Media

How to stop Youtube from adding related videos

YouTube automatically add what they think are related videos at the end of your videos, and often those from your competition. Here is how to stop them.

By Frank Furness

Marketing > Social Media

How to set up a LinkedIn follow-up squeeze page

When you have connected with people on LinkedIn, you'll want to encourage them to buy from you. In this video you will learn how to set up a squeeze page to help squeeze out more business.

By Frank Furness

Marketing > Social Media

Frank Furness interviews Mari Smith from Facebook

Some expert tips on how to use Facebook to promote your business.

By Frank Furness

Marketing > Social Media

How to get more video views on Youtube

In this video you will learn some simple strategies to ensure your videos are viewed more frequently on YouTube.

By Frank Furness

Marketing > Social Media

How to customise your Youtube channel

Here's how to customise your own YouTube channel so it represents you and your brand really well.

By Frank Furness

Marketing > Social Media

How to add articles to LinkedIn... fast

Publishing brief articles can get you a lot of exposure and attract business on LinkedIn. In this tutorial you will learn how to do it quickly and easily.

By Frank Furness

Marketing > Social Media

Social media advertising - is it worth it?

By Jan Adams

Marketing > Social Media

LinkedIn headlines. Does yours show you in the best light?

By Jan Adams

Marketing > Social Media

LinkedIn ads. Are they right for your business?

LinkedIn is a fantastic platform for finding connections. But is it a good place to advertise. Social Media expert Jan Adams takes a look.

By Jan Adams

Marketing > Social Media

Why you should avoid sending 'like invitations'

Most of the social media platforms tempt you to invite all your friends to like your new Facebook page. Should you do it? No, you shouldn't. Here's why.

By Chris Haycock

Marketing > Social Media

Kickstart your Facebook page without spamming friends

Want to know how to start growing your Facebook fans without having to annoy them for 'like' requests?

By Chris Haycock

Marketing > Social Media

When you really, really must invite Facebook likes

I'm dead against inviting your friends to like your new Facebook page. But on occasion you might have a valid reason to do so. Here's some guidance so you don't end up losing friends - and face.

By Chris Haycock