Marketing > Psychology
The checkerboard illusion - and using perspective
How do you see your business, your products, and your service? Are you looking at it from the wrong perspective?
By Chris Haycock
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Psychology
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Marketing > Psychology
10 ways to inject powerful emotions into your marketing
Want your marketing content to become instantly more powerful? Inject emotion into your content to make it incredibly appealing to your prospective customers.
By Chris Haycock
Marketing > Psychology
Writing to persuade - winning more sales with effective copy
Are you making the most of your copy to persuade your customers to buy from you? We're talking persuasion - and the methods you can use to entice new customers.
By Chris Haycock
Marketing > Psychology
Tap into human psychology to increase online sales
This tutorial explores ways that you can tap into human psychology to win more customers, sales and profits for your small business.
By Chris Haycock
Marketing > Psychology
Right brain selling
Everyone has two sides to their brain and use them in different ways. If you want to sell successfully, you need to be talking to the side they buy with. This video explains why it is so important.
By Frank Furness
Marketing > Psychology
Stamina - and why you need it in the bucketful
Growing your business from fledgling seed into a successful oak takes one thing that you probably already have if you're still here - stamina.
By Chris Haycock
Marketing > Psychology
Using Maslow's Hierarchy of Needs to boost your business
Use Maslow's Hierarchy of Needs to understand the needs, wants and desires of your target market, and learn how to fulfil them to grow your business.
By Chris Haycock
Marketing > Psychology
Value. It isn't - and will never mean - cheap
You might think that offering value means reducing your price. You couldn't be further from the truth.
By Chris Haycock
