Download this all-time classic bestselling book from Bruce King free.
Marketing > Marketing Basics
Is the customer always right? Should we ditch traditional marketing in favour of digital marketing? Let's bust some marketing myths.
By Chris Haycock
Marketing > Marketing Basics
We introduce you to the key principles and fundamentals of marketing, and how they can be applied to your business to achieve growth.
By Chris Haycock
Marketing > Marketing Basics
Can you sum up your business in less time than it takes to ride an elevator? If you can't, then you are going to bore the pants off people. Here's how to write a powerful elevator pitch.
By Chris Haycock
Marketing > Marketing Basics
Job done? Not quite. Now you have to carefully analyse your results to discover what's working, and what isn't. And a final important word about PEOPLE.
By Chris Haycock
Marketing > Marketing Basics
Next up, let's look at how we use 'positioning' to get our products in front of the right audience, not the wrong audience.
By Chris Haycock
Marketing > Marketing Basics
Just because you're winning sales, it doesn't mean you can rest on your laurels. You need to actively find ways to entice your customers to keep coming back for more.
By Chris Haycock
Marketing > Marketing Basics
How the words you use to sell your products can make the difference between failure and success - and the magic formula that works EVERY time.
By Chris Haycock
Marketing > Marketing Basics
If you think marketing is all about social media, think again. Social media is not - and will never be - a long-term solution to your marketing. Here's why.
By Chris Haycock
Marketing > Marketing Basics
Let's go back in time to discover where marketing first originated, and why the Persians had to quickly adapt to effective marketing strategies in order to compete with their rivals.
By Chris Haycock
Marketing > Marketing Basics
Sitting down and creating a winning marketing plan isn't as dull as it sounds. Get it right and it'll provide you with a powerful routemap to future success.
By Chris Haycock
Download the classic bestselling book from renowned sales coach Bruce King, and double your sales in just 8 weeks.
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