Marketing > Copywriting

Get your message across in the most effective way

Clarity in your message is of the utmost importance. If your language isn't completely clear, then you risk your message being misunderstood - or worse: ignored. Here are ways you can bring clarity to your words.

By Chris Haycock

Marketing > Copywriting

Introduction to copywriting

Often considered one of the most critical elements of marketing, copywriting is far more important than you might think, and can be a huge factor in giving your sales a MASSIVE boost.

By Chris Haycock

Marketing > Copywriting

6 ways to ensure your content is read - and understood

Remember the stop, look and listen ads of the 1970s? For the sake of your business reputation, it's always best to do exactly this when you publish to social media.

By Chris Haycock

Marketing > Copywriting

Don't force your copywriting

It suddenly dawned on me that I was doing copywriting all wrong. I'm going to tell you why in this video - and then show you how I changed it all and began to win customers through changing my approach to copywriting.

By Chris Haycock

Marketing > Copywriting

How to write for an online audience

All copywriting has one prime objective: to create an effective message. However, the Internet presents unique challenges for a copywriter. Here's how to write for your online audience.

By Chris Haycock

Marketing > Copywriting

8 ways to stir emotion in your writing

By Chris Haycock

Marketing > Copywriting

9 questions your visitors need answering before they buy

Long before your website visitors think about clicking on that coveted 'BUY' button, there are a number of questions that you need to answer.

By Chris Haycock

Marketing > Copywriting

10 sizzling offers that sell like crazy

By Chris Haycock

Marketing > Copywriting

4 writing myths busted

By Chris Haycock

Marketing > Copywriting

Answer WIIFM in 15 seconds

By Chris Haycock

Marketing > Copywriting

Copywriting for an online audience

By Chris Haycock

Marketing > Copywriting

Creating a productive writing environment

By Chris Haycock

Marketing > Copywriting

Finding your voice: how to express personality online

By Chris Haycock

Marketing > Copywriting

Five trust hindering mistakes

By Chris Haycock

Marketing > Copywriting

How to get over writers block

By Chris Haycock

Marketing > Copywriting

How to get reader interaction

By Chris Haycock

Marketing > Copywriting

How to write winning headlines

By Chris Haycock

Marketing > Copywriting

How to make writing good sales copy a snap

By Chris Haycock

Marketing > Copywriting

Improve your writing dramatically

By Chris Haycock

Marketing > Copywriting

Make your ad copy count

By Chris Haycock

Marketing > Copywriting

Master storytelling for maximum credibility

By Chris Haycock

Marketing > Copywriting

Using emotion in marketing communications

By Chris Haycock

Marketing > Copywriting

Writing titles that pull in clicks

By Chris Haycock