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In todays world it seems that everything and everyone is connected digitally, including how we do business. You'll be forgiven for thinking that marketing is all about social media.
Don't get me wrong, it's an important aspect of marketing, but it should be thought of as another channel of communication between your business, your customers, and even your suppliers.
That said, it's an absolute minefield, and easy to to get so overwhelmed that you spend far too much time concentrating on posting on Twitter, Facebook, LinkedIn, Pinterest, Snapchat, Instagram, and everyone's new favourite toy, TikTok.
If you don't want to get sucked into wasting valuable time, effort and money into social media platforms, then The Rainmakers can help you to get to grips with your social strategy. We'll show you how to use social effectively, without having to throw a tonne of money at it only to see zero results.
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
If you think marketing is all about social media, think again. Social media is not - and will never be - a long-term solution to your marketing. Here's why.
Five important lessons that every business owner needs to know about social media.
If you thinking of running any type of campaign on Facebook, you should install the pixel to future-proof your marketing. Here's why.
When you have connected with people on LinkedIn, you'll want to encourage them to buy from you. In this video you will learn how to set up a squeeze page to help squeeze out more business.
Some expert tips on how to use Facebook to promote your business.
In this video you will learn some simple strategies to ensure your videos are viewed more frequently on YouTube.
Here's how to customise your own YouTube channel so it represents you and your brand really well.
Publishing brief articles can get you a lot of exposure and attract business on LinkedIn. In this tutorial you will learn how to do it quickly and easily.
Need videomaking tips and tricks before you upload to Facebook?
Want to learn how current video insights lead to future content curation with Facebook's Creator Studio?
How's your Editing Grammar?
What your personal brand?
Can you learn 10 mobile video techniques in just 6 minutes?
LinkedIn Ads - are they right for your business?
Does your LinkedIn headline show you in the best light?
Social Media Advertising - is it worth it?
Most of the social media platforms tempt you to invite all your friends to like your new Facebook page. Should you do it? No, you shouldn't. Here's why.
I'm dead against inviting your friends to like your new Facebook page. But on occasion you might have a valid reason to do so. Here's some guidance so you don't end up losing friends - and face.
There's a reason why it's called 'social media'. It's social, so your content must reflect this in its style and delivery. Here's how to write effectively for social media platforms to attract engagement and likes.
You want 100,000 followers on your social media pages, don't you? But unless they have an impact on your bottom line then those figures are nothing more than vanity metrics. Here's why.
Social media is all the rage - for good or bad, and it's transformed how businesses market themselves. Let's dive deeper into what social media is, and how you can use it to reach new customers.
What's the one thing that annoys most people on Facebook? When other people keep spamming your inbox with requests to like your new page.
