If there's one thing that leaves business owners scratching their heads over, it's PRICING.
How much do you charge? Should I go in cheap? Or should I position it with a premium price tag to convey a sense of luxury or scarcity?
Most people will just think of a number off the top of their heads - or worse - price it at less than their competitors. Big mistake. There's so much more to pricing than meets the eye.
In the Pricing section, Chris presents a series of tutorials that show you strategies, tips and techniques so you can get the price just right - first time.
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
How you price your products or services will be the difference between turning a profit and operating at a loss. Get it right first time and avoid the backlash from your loyal customers.
Value. It's far more important than price. We've all been influenced by an advert that's 'too good to miss'. Here's how to create massive value.