Scratch off the nine gift boxes opposite. If you match three symbols on the scratchcard you win a Rainmaker prize.
Get a no-BS MASTERCLASS Sales & Marketing tip sent to you every day that will have a profound impact on your business. More info
What's the best thing you can do before running any type of marketing campaign to ensure that you are going to be successful?
That's right. Market research. OK, so it might not sound like the most exciting task in the world, but once you start understanding your target market, then the chances of success increase dramatically.
Why? Because by knowing your target inside out, you'll know what message will resonate with them. You'll understand their pain points, their motivations, and their concerns.
And the best part? You'll save a huge amount of time and money, simply because you'll be able to eliminate vast numbers of your audience who aren't actually interested in your product.
When you target everyone (because you haven't done any research), you're scattergunning for customers. That's like taking up archery with a blindfold - you're going to fail on most attempts.
Market research sounds like a complex task, but it's not - as long as you know what you're doing. Let Chris show you how to do your market research properly so that you target the best customers with pinpoint accuracy.
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
How do you see your business, your products, and your service? Are you looking at it from the wrong perspective?
You can learn so much by studying your rivals that the information you glean can help you to leapfrog into first place.
The web has changed how people buy. Today, it's not enough to build a 'brochure website' - you need understand the customer journey and provide answers at the right time.
If you want to increase your sales, then you need to understand the buying cycles of your customers. Once you do that, you'll realise that not all potential customers are made equal.
What's one sure-fire way to increasing sales? Chris will show you how to win new customers and increase sales through understanding the customer journey.
What's by far the most effective way to increase your sales? Understanding the customer. Walk a day in your customer's shoes and you'll discover incredible secrets that will transform your marketing.
Why is market research so important? Well, it enables you to find out more about your target market. When you do this, you'll find all your marketing activities become incredibly compelling and persuasive.
Why is market research so important? Well, it enables you to find out more about your target market. When you do this, you'll find all your marketing activities become incredibly compelling and persuasive.
