Market Research
What's the best thing you can do before running any type of marketing campaign to ensure that you are going to be successful?
That's right. Market research. OK, so it might not sound like the most exciting task in the world, but once you start understanding your target market, then the chances of success increase dramatically.
Why? Because by knowing your target inside out, you'll know what message will resonate with them. You'll understand their pain points, their motivations, and their concerns.
And the best part? You'll save a huge amount of time and money, simply because you'll be able to eliminate vast numbers of your audience who aren't actually interested in your product.
When you target everyone (because you haven't done any research), you're scattergunning for customers. That's like taking up archery with a blindfold - you're going to fail on most attempts.
Market research sounds like a complex task, but it's not - as long as you know what you're doing. Let Chris show you how to do your market research properly so that you target the best customers with pinpoint accuracy.
Start winning today
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
What will you learn?
Some of the tutorials you'll have access to inside The Rainmakers:
LEAPFROG YOUR COMPETITION - BY BEING NOSEY
CHRIS HAYCOCKYou can learn so much by studying your rivals that the information you glean can help you to leapfrog into first place.
UNDERSTANDING THE CUSTOMER JOURNEY
CHRIS HAYCOCKWhat's one sure-fire way to increasing sales? Chris will show you how to win new customers and increase sales through understanding the customer journey.
BUYER MAPPING - THE SECRET TO MASSIVE SALES
CHRIS HAYCOCKThe web has changed how people buy. Today, it's not enough to build a 'brochure website' - you need understand the customer journey and provide answers at the right time.
BUYING CYCLES, AND THE FOUR TYPES OF WEBSITE VISITOR
CHRIS HAYCOCKIf you want to increase your sales, then you need to understand the buying cycles of your customers. Once you do that, you'll realise that not all potential customers are made equal.
WALK A DAY IN YOUR CUSTOMER'S SHOES
CHRIS HAYCOCKWhat's by far the most effective way to increase your sales? Understanding the customer. Walk a day in your customer's shoes and you'll discover incredible secrets that will transform your marketing.
INTRODUCTION TO MARKET RESEARCH
CHRIS HAYCOCKWhy is market research so important? Well, it enables you to find out more about your target market. When you do this, you'll find all your marketing activities become incredibly compelling and persuasive.
GATHERING INFORMATION ABOUT YOUR TARGET MARKET
CHRIS HAYCOCKWhy is market research so important? Well, it enables you to find out more about your target market. When you do this, you'll find all your marketing activities become incredibly compelling and persuasive.
UNDERSTANDING MARKET TRENDS
CHRIS HAYCOCKIf you don't understand what's happening in your marketplace, then you're going to miss out - or worse, fold - if trends suddenly change. Stay one step ahead to guarantee you're out in front if it happens.
THE BENEFITS OF UNDERTAKING MARKET RESEARCH
CHRIS HAYCOCKThe greatest marketers know that if they want their campaigns to succeed, then they're going to have to spend time on their customer research. Here's why.
CUSTOMER PERSONAS
CHRIS HAYCOCKWhat happens when you don't know a thing about who you're selling to? You fail. It's as simple as that. Creating a customer persona can help you to tap into the needs and desires of your target market.
