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If you're not looking after your customers, then they're not going to come back for more.
That's a crying shame, because for most businesses that have got to grips with customer relationship management, 80% of their sales are from 20% of their loyal customers.
Sadly, brand loyalty isn't the same as it was 30 years ago. The ease of the internet means that customers are much more comfortable switching brands than they were pre-internet.
This means that as a business owner you have to take steps to look after people once they become a customer. That takes time, effort, and knowledge.
Chris will be sharing his advice how to retain and look after customers so they become brand ambassadors for a business, and return time after time.
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
The consumer journey is all over the place. People zip from search to video to apps and back again, engaging in information seeking like never before.
How you deal with bad reviews of your business or products can mean the difference between a great reputation and a bad one. Here's how to deal with negative reviews in the best possible way.
How you deal with prospective customers can make the difference between winning - and losing a sale. Here are some effective ways of communicating with prospects to keep them on your side.
If you're not managing your customers effectively, there's a good chance that they won't be around for long. Here's how to take care of your Customer Relationship Management system.
