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It's often said that sales and marketing go hand in hand, and it's absolutely true.
You can't sell without customers, so where do those people come from? They come from the marketing activities and campaigns that you run as part of your day-to-day business activity.
But what if you don't have any marketing experience?
Well, you could try and take a punt by guessing who your customers are, where they hang out, and how to get your message in front of them.
But the chances are that even if you find a little bit of success, you've spent a fortune, and BAM! goes any profit.
Alternatively, you could learn from resident expert in all-things-marketing Chris Haycock, who has more than 20 years real-world experience in marketing, from small startups to big multinational companies.
Before you know it, you'll be picking up some extremely valuable advice, tactics and strategies that will result in brand new customers, increased profits, and accelerated growth.
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
Learn what search ads are and how Google AdWords can connect you with potential customers across the web.
This tutorial from Google shows you how to use Grow My Store to get tips how to improve your website.
To start running search ads, you'll need a Google AdWords account with an active campaign. In this video, you'll learn how to create your first search campaign.
This tutorial from Google shows you how you can tell your customers that your business sells gift careds and accepts donations.
The strategy for advertising success comes down to the way you view the advertising campaign's purpose. A good ad campaign needs to do these three things.
So you’ve created your first search campaign. The next step is to set up ad groups, keywords and ads. In this video, you'll learn how to pick the right keywords.
This tutorial from Google shows you how you can help customers find and reserve your online services directly from Google.
If you think marketing is all about social media, think again. Social media is not - and will never be - a long-term solution to your marketing. Here's why.
So you've picked the right keywords. Now it’s time to talk about writing the ads. In this video, you'll learn how to write great text ads.
