Bruce King

Sales Coach

Learn with Bruce King

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Hi, I'm Bruce King



Bruce is recognised internationally as a leading sales, marketing and personal growth strategist and has addressed audiences and coached company's sales teams and managers in 23 countries.

Bruce is a world-renowned sales, marketing & growth strategist with 25+ years experience.

In 1994 Bruce was asked by the BBC to write his first book. Titled 'Psycho-Selling - Double Your Income From Sales In 8 Weeks'.

The book became an international best-seller and launched Bruce's career as a highly respected international conference speaker.

Since then he has written several other best-selling books published by FT Pearson, Headline, Soderpalm Publishing et al.

Bruce King's Sales Blog was voted the Number 1 Sales BLOG in the UK for 2019.

The IoD

Bruce has been hired by The Institute of Directors to present his sell-out one-day Sales Master Class titled How To Double Your Sales for 21 consecutive years at the HQ in Pall Mall, London.

'King of the UK Salesmen'

Bruce was featured in an half-page article in The Times newspaper titled 'King of the UK Salesmen'.

Clients Include

As well as coaching salespeople for many SMEs, Bruce has worked with many worldwide corporate clients, including Abbey National, American Express, Lloyds Bank, Mercedes Benz and Forte Hotels, amongst many others.



What you'll learn from Bruce


Sales CoachingMarketing StrategyPersonal Growth StrategyPublic SpeakingBusiness GrowthMotivational Coaching

Bruce's Tutorials



For Sales Managers
Characteristics of great coaches
Get Motivated
Tom's story
Closing the Sale
Get the prospect to close the sale
Communication Skills
Do not use jargon or buzzwords, but do understand them
Objections and Questions
Price objections - focus on the price difference
Get Motivated
How to overcome fear
Time Management
The first 30 minutes of each day
Closing the Sale
Do not use the word 'think' when closing
Structure of a Sale
The One Question