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Pricing

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Determining your pricing strategy
Chris Haycock

Marketing > Pricing

Determining your pricing strategy

The different ways to pricing models that you can adopt for your products and services.

By Chris Haycock

Pricing secrets for small home businesses
Chris Haycock

Marketing > Pricing

Pricing secrets for small home businesses

An often-neglected part of home business is the pricing of your services. Here are a few tips to maximise your profit margin.

By Chris Haycock

Why free isn't always a nasty word
Chris Haycock

Marketing > Pricing

Why free isn't always a nasty word

Never, ever give away freebies. That's what you hear a lot in marketing circles. It's true - to a degree - but giving away free things can actually help you to generate more customers than you can handle.

By Chris Haycock

How to price online products
Chris Haycock

Marketing > Pricing

How to price online products

What's the best way to approach pricing an online product or service? The key is to understand how market forces will effect desirability - and affordability.

By Chris Haycock

Pricing high tech products
Chris Haycock

Marketing > Pricing

Pricing high tech products

What are the best ways to price technical and digital products? Well, it comes down to the nature of value, as we find out in this tutorial.

By Chris Haycock

The secrets of pricing - making it your advantage
Chris Haycock

Marketing > Pricing

The secrets of pricing - making it your advantage

How much can you charge your customers for a product before they decide it's not worth it? Here are some ways to discover the ideal price point.

By Chris Haycock

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