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The Rainmakers

Blog - Quick Tips

Ramblings and thoughts from The Rainmakers Superheroes

The Rainmakers

With almost half a century working in real-world Sales & Marketing positions, Bruce King and Chris Haycock have got a huge amount of superpowers at their disposal. Our goal is to share with you their skills, experience and knowledge to help you to double, triple or quadruple your sales and profits.

Our blog barely scrapes the surface of what we (and our guest Rainmakers) are sharing with our members in The Rainmakers Club. Join us now (it's 100% free to join as a standard member) and have a look to see how we can turn you into a powerful Rainmaker for your own business.

Charles Darwin and You
Are you achieving your sales target / quota? How about your business and personal goals? If you are - great! Irrespective if you are or not, maybe it's time to reflect on what you are doing, how you are doing it, and on Charles Darwin's famous quote: It's not the strongest of the species who survives, nor the most intelligent who survives. But the ones most adaptable to change. There is no questions about it; a great deal about business and sales has changed over the last few years and those cha…
Don't just tell.  Show and tell
My girls often do a 'Show and Tell" at school. To be honest, the thought of doing it myself terrifies me, but my girls think I'm a superhero, so don't tell them. Show and Tell means standing up in front of 30 classmates, taking a big gulp, and presenting something of interest. Nerve-wracking, right? But that's another story. With few exceptions, they'll take the item that they're going to be talking about. They might be showing an insect, a book, or even a model solar system they painstakingl…
Sell more even if you're scared to sell
I have a Love/Hate relationship with marketing. I love it when I get things right and I'm flooded with enquiries. And I hate it when I'm convinced I've put together an amazing campaign, but results in absolutely nothing. It's soul destroying when that happens. I count my lucky stars that over the years I've learned to tip the balance towards Love. I do quite well from marketing today, unlike my earlier years in the 90s, where I'd fail - a lot. Back then I was actually quite good at o…
Quick tips to sell more
I'm just about to show you how to sell more. I promise it will. 1. Don't focus on the product. Focus on the results instead. Wrong: "This amazing product will get rid of your wrinkles." Right: "Imagine yourself with flawless, no-wrinkle skin. " 2. Tell people what to do next. Wrong: "It's now £4.99" Right: "it's now £4.99 which is a steal, considering the price might double soon. Click here to get yours." 3. Create urgency Wrong: "Drop me a line if you want to ord…