Blog - Copywriting

Ramblings and thoughts from The Rainmakers Superheroes

The Rainmakers

With almost half a century working in real-world Sales & Marketing positions, Bruce King and Chris Haycock have got a huge amount of superpowers at their disposal. Our goal is to share with you their skills, experience and knowledge to help you to double, triple or quadruple your sales and profits.

Our blog barely scrapes the surface of what we (and our guest Rainmakers) are sharing with our members in The Rainmakers Club. Join us now (it's 100% free to join as a standard member) and have a look to see how we can turn you into a powerful Rainmaker for your own business.

A Masterclass in Copywriting
I'd much rather be talking about small businesses, but this ad from Burger King is a masterpiece in copywriting. It is a perfect demonstration of how it's possible to create goodwill and a sense of community within the market by talking about your competition - not in the usual denigrating way, but in a collaborative way. Putting aside the cynic in me (it may appear that they've sneakily gained the upper hand by taking the moral high ground), I think it's incredibly well written. See how it spea…