MAY 21

Your best customers and new customers may be right under your nose

Your best customers and new customers may be right under your nose

Want more business?

Start with your existing customers, because they've bought from you before.

They know and (hopefully) like and trust you. You already have a relationship with them, and so repeat business with them should always be at the forefront of your mind.

But what if you are already getting or have got as much business from them as possible.

How else could they help you in your drive for more business?

Here are a few suggestions:

Ask them to introduce you to some other buyers they know who are likely to benefit from what you sell and be sure to check out the several tutorials in Winning Sales Referrals. Then you'll know precisely how to ask for them and get them. 

Ask for a written reference you can use on your website, newsletter and other marketing materials. To be sure it's effective, help them write it.

Ask them to invite you to any networking events they are attending, offline or online. And check out how to and how not to network here in Netwworking & Social Media.

Get their permission to use them as a reference point when a prospect needs to speak with someone who has purchased from you before. Just don't abuse this.

And from time to time, send them a hand written 'thank you for being a customer note' and possibly even a small gift as a token of your appreciation.

And if all the above are obvious and you knew all that already,  are you doing it?!

Like I said at the start, your best and your new customers may be right under your nose.


Bruce King



Recognised internationally as a leading sales, marketing and personal growth strategist, Bruce has more than 20 years experience addressing audiences and coaching companies sales teams, directors and managers in 23 countries.

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